Develop Your Elevator Speech: The elevator speech is a brief yet meaningful answer you can give to an opening question about what you do or what this work is. Delivered in under a minute, it should be just a sentence or two that anyone can understand. Imagine entering an elevator with a friendly stranger who casually asks about this work. You have the time it takes to ride up to the top floor before you part ways, so you’ll want to offer a brief but meaningful answer before stepping out, one meant to elicit continuing interest on their part. Key words and phrases may prompt a followup question so a conversation ensues, and perhaps an ask to learn more. It’s helpful to have several handy responses to draw from, depending upon who is asking. This assignment is to start a running list. Do not worry about perfecting it, do not throw out any lines, just keep going. This a continual and evolving process of refinement. It’s helpful to get started now, in anticipation of our live meeting where we’ll discuss this in depth, we’ll have helpful suggestions, and in a fun and instructive exercise go around the circle. Good to start now, and practice on friends and family. Prepare to dazzle and intrigue….
Benefit Statement Essay: What are the benefits of this practice? You’ll want your answer to this often-asked question at the ready. In a paragraph or two, list the benefits you have personally experienced in the short and the long term, what you have heard in the sharing of others, and the benefits you hope to see for your group of participants.